1/1/2024 0 Comments Patient success story templateMid-Atlantic Permanente Medical Group did exactly this in sharing a video that captured the story of a patient who received an innovative cardiac surgical procedure to improve his quality of life. Rather, savvy healthcare providers can use their engaged digital communities to frontload important emotional arcs within the patient stories they are sharing. ![]() Social media doesn’t have to be simply a distribution engine for your best patient stories. The written explanation of Erin’s treatment ends on a strong CTA that drives readers directly to the institutes within Cleveland Clinic that provided her care.įurther reading: How to Make Serious Topics Interesting with Video Storytelling Social Media Story-Telling: Mid-Atlantic Permanente Medical Group There are infinite ways to tell a good story, so why pick just one medium to convey it? Cleveland Clinic uses multiple kinds of content to capitalize on a single patient’s experience.Įrin’s story includes a shareable video with commentary from her family and treatment team, as well as a long-form explanation of the care she received and the community she built during her treatment. Mixed Media Patient Stories: Cleveland Clinic We’ve gathered 5 creative and compelling approaches to patient stories that will help you think outside the box to create online marketing strategies that grab attention and inspire confidence. Consider: Some 72% of patients use online reviews and testimonials as their first step in finding a new doctor.īut with so many healthcare organizations looking to capitalize on patient testimonials, how do you make sure your patient stories stand out from the crowd? ![]() Increasingly, patient stories serve as a crucial tool for physicians as they work to recruit new patients. ![]() When it comes to talking about health care, patients themselves are often the most effective communicators.
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